Search Engine Marketing - build a comfortable path to purchase for all your customers.
The moments when your prospects are "googling" a service you offer, comparison shopping for a product you retail, or measuring how you stack up against competition are the moments when your business has a chance to compete for a prospect and win. Search Engine Marketing (SEM) also known as Pay-Per-Click (PPC) marketing is the way for your business to be present in those moments, when purchasing decisions are made and brand preferences are shaped.
AdTraktion.com's purpose is helping to fill up your sales funnel each and every time your prospective client is searching for your service or product on Google.com. Whether you're looking to sell more, get more leads, raise brand awareness, or all of the above, AdTraktion aligns its purpose with yours. We grow businesses: get new leads; increase sales; and raise brand recognition. AdTraktion.com focuses our efforts on Google Search Engine, which commands globally 96% of mobile and 66% of desktop traffic, as of the beginning of 2016 See search engine share snap shot below:
Using a search engine to look up anything and everything has become an indispensable step on our path to purchase. We simply do not skip that step anymore, for things that matter anyway. Even when a service or product is referred through the word-of-mouth; a prospective customer will likely not get in touch until they look it up on the internet.
Marketing to Search Engines is the way for your brand to be present during the customer's path to purchase. The defining milestones like I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments are when you want to present relevant business details and offers, helping your prospect understand if your service is what they want, your product is what they need.
Search Engine Marketing is an imperative channel to test for any business that wishes to grow. If you have a website - you should try to market to search engines. Your advertising spend will depend on where your most lucrative pockets of prospects can be found, and how competitive are other players fighting for your prospect's attention. You certainly can spend very little, say $5 a day, or hundreds of thousands annually.
Your spend, however, is not an absolute, but a relative number. In other words your spend entirely depends on your Return On Investment - ROI. When investing into Search Engine Marketing, ROI is the success metric that determines how much to spend. For example:
SEM/PPC is an important and an integral part of strategy for any business that wishes to grow. PPC can complement any and all other marketing channels. Channels like email and content marketing, billboard advertising and TV ads, SEO, and social or trade shows. Here is another example:
Display and Video Advertising are newer options available to clients through Google Adwords. We continue to innovate on behalf of our clients with the purpose of reaching the right audience where they might be. YouTube platform, Display Network Sites, etc.
Knowing how to take advantage of the numerous Google AdWords features and capabilities, i.e. targeting desktop and tablet, or smart phone users; serving ads, which when clicked lead directly to a call to your business; serving ads to prospects who browsed around your website and left without getting in touch; and how to maximize your spend; while using as much real estate as possible on the search engine results page, is what AdTraktion.com brings to the table. Whether you hire us to setup a campaign, or for ongoing management and optimization, we have the expertise that will help your enter into the SEM space as a pro and have a real chance to get your prospects attention. What makes AdTraktion.com an indispensable SEM agency partner in this process, is helping our clients win new business profitably.
Setting up an account with us is easy. Check out out pricing structure here.